Sales by Amazon Ads
Since the launch of my novel, Ransomware and Murder, I have been trying to find ways to increase book sales. Since it is the fourth novel of my Jack Sharp, M.D. series, I knew sales might be difficult. I have previously tried using Amazon ads and have seen some increase in book sales. I have followed advice on increasing the numbers of keywords, and adjusting bids for the price per click. Usually, I have seen a few sales this way but I decided that, perhaps I could see an increase if I advertised all my books at the same time.
I produced ads for each of the four books and launched them. I did see a significant increase in sales of the first book. I hoped it would lead to sales of the later books in the series but, unfortunately, while I sold nearly 100 of the first novel, I didn’t see a corresponding increase in sales of any of the other novels. Not only that, but the cost of the ads far exceeded the income produced by the sales.
I am now working with Geoff Affleck via his Amazon Bootcamp to see if I can make changes to my novel, the author central page, my book description, maybe even the cover, to see an increase in the sales of, at least, my latest novel.
More to come…by