Be a Publisher – Esengo Publishing

ESENGO PUBLISHING                  Congo Mission "Buy

My second book was self-published.  I was hesitant to follow this route, at first, because I have seen some books written and self-published by their author that were very poorly done.  Some covers don’t look professional, the word choices were poor and grammar was sloppy.  Today, these books still appear, but more people are publishing books without the benefit and hassle of a traditional publisher.  Some authors have amazing success stories from their efforts.  Nevertheless, it is fairly easy to spot a self-published book if there is no publisher logo on the cover or the publisher is listed, inside the book, as the book company where the author produced their book.

My bias against self-published books has lessened significantly since doing it myself, but that is not true for many people, including book stores.  Even independent book companies will only carry your novel or self-help book if it looks professional.  They prefer that it would be published by a traditional publisher, too, for several reasons.

  1. Their customers also have bias against self-published “new” authors
  2. Books from print-on-demand sources usually cannot be returned if they don’t sell
  3. Most self-published authors have little marketing and promotion experience
  4. Working directly with an author, not a distributor can be difficult, at times

While you can’t totally “hide” the fact that your book is self-published, there are few things to do that will ingratiate you with a book seller.  The professional appearance can be enhanced by having a publisher.  This sounds contradictory, but it isn’t.  You can form a legitimate publishing company and sell your books through them.  It isn’t too complicated, though you should consult the tax rules in your state to see what is involved.  I formed ESENGO PUBLISHING for this purpose.  I had a friend design a logo and I went through the process that is required in Nebraska to form a company.


First you have to come up with a unique name for your company.  Start with your, already good, imagination.  Then scour the internet to find out if there is another such company.  It is a good idea to be thorough, using several search engines and business title websites.


Once you have a catchy, unique, name, in Nebraska you need to register the company.  There is a form to fill out (I have zero employees) and the fee here is one hundred dollars.  Once you hear back from the state you must put a notice in a locally circulated newspaper announcing your company.  For my  local paper this cost twenty-five dollars.

Business Account

I was able to find a local bank where business checking accounts are free.  I even received a Foreman grill as a gift and small safe deposit box for one year free of charge.  I use this account to receive my royalties from Amazon and Smashwords and deposit book sales money into that account.  I plan to use it for any further expenses for this book as well.

Sales tax

If you sell your own books, you legally must charge sales tax.  It is dependent upon the location where the book is sold.  In my city the rate is 7.5%, but in other towns around it is different.  If I sell a book I keep a record of the sales tax and will send in a tax form with a payment to the state for the sales tax collected.  It is not wise to ignore this, because it adds up.  I use my Paypal account and the card-swiper to make sales (I also accept cash and checks).  The Paypal app on my phone calculates the sales tax and allows you to send an email receipt to the purchaser.  Using the app and swiper costs 3%, but the convenience is worth it.  There are other companies with similar card readers and you may want to check out their plans.

My logo appears on the back cover of CONGO MISSION and on the Title page.

Logo Name

Esengo is a word in a language spoken in Congo called, Lingala.  It means “Joy.”  I chose this word, because it is unique.  Few people in the US know what I means which lends a little bit of mystery and I am confident that there is no other publishing company with the name.  If you “Google” the word you also find a song written by Selah called “Esengo.”  It is one of my favorite songs.  The African gray parrot in the logo is special to me.  When we lived in Congo our neighbor had such a parrot.  It was named “Esengo.”

Stay in touch – watch for my new novel – Witness in The Window : a Jack Sharp Novel

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About smcpherson58

Aside from loving chocolate and coffee (not necessarily in that order) Scott McPherson has learned that he loves to write. He writes fiction and, so far, has published two novels. Scott has many varied interests, though he tries to focus on one at a time. He has worked for nearly thirty-five years as a family physician, a pass-time that gives him great pleasure and pays the bills. He has five daughters and dotes upon three grandchildren. Recently married, he really loves life. Scott writes from his life experiences and from travel. His career in the active Air Force was brief, but he has been a member of the Nebraska Air National Guard since just before 9/11 in 2001. The aftermath of that great disaster changed the face of the Guard and led to missions in far-away lands. He has spent time in Turkey, Iraq, Spain, Crete and Guam in missions related to support for Iraqi Freedom and Enduring Freedom. He has been to Iceland and Antarctica as well. Scott has no personal experience with violent death or murder, but has gained knowledge from experts. In his first novel, “A Step Ahead of Death,” his character, Jack Sharp MD, becomes embroiled in a murder mystery. First as suspect, then as amateur sleuth, Jack tries to make a difference. He finds himself right in the middle of an investigation well beyond the scope of a local murder. A man of faith, Scott traveled to Africa with his small family in the 1980s and served as a medical missionary in Zaire (known as Congo today) with a church organization. The vast difference in what it takes to exist in such an environment served as a basis for much of his second novel, a thriller, “Congo Mission.” His character, Jack, is twenty years younger than in the first novel. In “Congo Mission” Jack serves as a physician in a missionary hospital in the jungles of northwestern Zaire. There he is not only captivated by a young woman visiting the region, but falls victim to his nemesis Jacques Levant. His motivations and faith are tested and his resolve to do God’s work gets pushed to the limit. When he is not writing Scott enjoys walking, a practice that actually led to his first attempt at writing a novel. He began making notes and writing prose about the mundane things around him. He tried to make the details sound interesting, even though it was just for his own pleasure. Eventually he found that he could expand his prose to “what if?” “What if I just kept walking?” “What if I, or my character, found a dead body in the ditch along the side of the path?” That was the premise for the first novel, “A Step Ahead of Death.” Scott McPherson is an avid trombone player and has played since he was nine years old. He marched in the Cornhusker Marching Band at the University of Nebraska and now takes advantage of one free football game a year by playing in the half-time show with the UNL Alumni Marching Band. He plays in the Lincoln Civic Orchestra and a community band from the nearby town of Waverly, Nebraska. Scott loves to sing as well, though his range seems to have diminished in recent years. He has sung in college and church choirs and remembers performing parts of Handel’s Messiah as a highlight of his singing experience. One little-known fact about Scott is that he once sang soprano in a boys choir. Scott plans to keep writing as long as the ideas flow and others show interest in his stories. He loves to interact with other writers or readers about what has become a passion in his life. Reviews are always welcome as are questions and comments.
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