Do Twitter followers make a difference?
Five hundred Twitter followers! For some that sounds like a drop in the bucket, but I started in April with only 7. I have been learning about social media and its impact upon sales of products, especially books. I have heard that you’ll never sell if you’re not in social media. However, another online voice says that Twitter, Facebook, Tumblr, Pinterest, etc. will not increase your book sales. Who is right?
My approach is the middle of the road. I know that I can sell books face to face. I have done it in airports, meeting, and just talking to people in restaurants or businesses. This doesn’t sell many books (so far). The potential audience in social media is what attracts me to this venue. If each of the five hundred followers has 500 followers (very conservative estimate as many have tens of thousands) and I send a tweet about a book to them, all of their followers will see the tweet. Some may be intrigued enough to follow-up and go to my website. In theory a percentage of them will sign up and/or order a book.
So far the nay-sayers have been more correct. However, I know that I need to do better at the website level. I need something for people to sign up FOR. I’m working on that. Building this sign-up, your email list, is what gets the sales, but I am still hopeful that increasing my Twitter and blog following will help in book recognition, brand recognition (me, the author or my publishing company, Esengo Publishing).
My next book is nearly ready for publication. It needs a few more reads from my editors and I need to finish the cover. I will start earlier, this time and get pre-orders. I want to publish before the holidays, preferably before Thanksgiving.
Maybe I’ll make it to 1000 by then.
If you are reading this your right here – go ahead and sign up – I won’t bug you, but you’ll learn soon about my new book and those to follow.